Werner Paddles has launched a completely redesigned web site to better support their dealers and consumers.
The paddles remain the stars of the site, with improvements to navigation functions and the introduction of WernerTV Product Videos which allow visitors to experience the paddles in a whole new way.
There are several new features that are aimed at creating transparency into the company and reach out to customers by providing them rich content. The “Go Paddling” section, as an example, lists events, schools, trips and tips. “We want to support outfitters and schools and introduce more paddlers to the sport and our paddle offerings. This new section links to our blog which features regular updates. We invite our dealers, outfitters and schools to submit posting to our blog as a way to extend their reach. The blog is about making paddling more accessible to the average person, while highlighting fun places to paddle and offering tips to make your time on the water more enjoyable,” says Jim Miller Werner’s Marketing Manger.
Another area for consumers to interact with the site is the very popular “Paddle Fit Guide,” an interactive paddle chooser; where a consumer answers few questions and get results for a custom fit Werner Paddle.
Big improvements have been made with “Find A Store,” a dealer locator that features intuitive search either geographically or by zip code with filters for distance and paddling discipline. “More improvements are planned for this tool as we move towards the New Year to better support and differentiate our dealers,” says Miller.
The site also features the “Healthy Waters Initiative.” This, first of its kind program in paddle sports, allows a Werner customer to give back to the environment. The consumer, post purchase, goes to wernerpaddles.com and chooses the Healthy Waters button. This takes them to a short questionnaire about their demographics and purchasing decision. At the end of the questionnaire they can choose from a list of non profits and Werner will make a donation in their name. “We are very proud of our commitment to the natural world. Healthy Waters is a great program for differentiating our product from the competition while giving the customer the ability to support a non-profit whose focus is paddling access, water quality or education. This is a win for our customers, our dealers, our non-profit partners and for Werner Paddles,” says Miller.
The new site looks great. I love the header graphic.
Posted by: Scott | September 11, 2008 at 10:33 AM